Title: A new strategy for mobile banking in the Philippines
Author: Rizza Maniego-Eala
Source: CGAP: Consultative Group to Assist the Poor
Date (published): 16/11/2009
Date (accessed): 16/11/2009
Type of information: blog post
Language: English
On-line access: yes (HTML)
Abstract:
Globe Telecom is a leading mobile network operator in the Philippines and is working with CGAP to create ecosystems or mini-economies with multiple locations for people to transact with GCASH, their mobile banking service, via SMS messaging. Rizza Maniego-Eala, President of G-Xchange, Inc, Globe’s wholly-owned subsidiary running its m-commerce business with its flagship service, GCASH, explains Globe’s strategy to expand financial services using mobile phones.