Title: Do low-income mobile phone users want mobile money?
Author: Kabir Kumar
Source: CGAP: Consultative Group to Assist the Poor
Date (published): 20/11/2009
Date (accessed): 20/11/2009
Type of information: blog post
Language: English
On-line access: yes (HTML)
Abstract:
Since the official launch of GCASH in early 2004, Globe Telecom’s subsidiary GXI set-up a number of initiatives to help them arrive at a strategy for mobile banking in the Philippines. As part of those efforts, CGAP and GXI partnered to roll-out GCASH in three predominantly rural and low-income provinces of Bohol, Palawan and Surigao. Our goal was to understand how to expand the reach of GXI’s agent network into smaller towns and how customers would use the service. I am writing to share briefly what we learned in terms of customer usage and preferences in the low-income provinces that we have been working in.