Title: What happens when a mobile operator and a microfinance bank join up? EasyPaisa launches in Pakistan
Author: Kabir Kumar
Publisher: CGAP: Consultative Group to Assist the Poor
Date (published): 23/11/2009
Date (accessed): 23/11/2009
Type of information: blog post
Language: English
On-line access: yes (HTML)
Abstract:
EasyPaisa, the m-banking service by Telenor and Tameer, went live on Oct 14. They call it the “largest branchless banking service in Pakistan” on their website where you can watch a couple of the ads that people may have been discovering on You Tube.

See also:
Easypaisa ‘Money Transfer’ Explained
State of Telecom Industry in Pakistan blog