Case study: Nokia Life Tools
Title: Case study: Nokia Life Tools
Author: y Damian Koh
Source: CNET Asia
Publisher: CBS Interactive Inc.
Date (published): 20/10/2009
Date (accessed): 27/12/2009
Type of information: article
Language: English
On-line access: yes (HTML)
Abstract:
"Nokia may be a name most would associate with handsets and great user interfaces. But increasingly, the Fin is focusing on solutions and services. We take a look at the launch of Life Tools, which targets an interesting segment in the emerging market of India.
Following this, the service will be rolled out in Indonesia, which will make it the first country in Southeast Asia to get the Nokia solution. First talked about in November 2008, Life Tools is a service tailored for farmers and rural communities living in remote areas, providing them with information specific to their livelihood and personal enrichment."
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