Title: ITC e-Choupal to quintuple reach
Author: Anuradha Himatsingka
Source: The Economic Times
Publisher: Bennett Coleman & Co. Ltd.
Date (published): 12/04/2010
Date (accessed): 12/04/2010
Type of information: news article
Language: English
On-line access: yes (HTML)
Abstract:
ITC’s e-Choupal network has reached out to over four million farmers growing a range of crops such as soyabean, coffee, wheat, rice and pulses in over 40,000 villages through 6,500 kiosks across 10 states including Madhya Pradesh , Uttar Pradesh, Rajasthan, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu...“Under the new version, ITC plans to offer personalised crop management advisory services to individual farmers, integrating mobile phones into the digital and physical network of e-Choupal .”

It will enable a farmer to provide information on the type of soil, crop variety, the date of sowing and details about crop condition on an ongoing basis to the company. Subsequently, this data will be processed to give farmers specific advice.