Title: Financial literacy meets the mobile network operator
Author: Olga Morawczynski
Source: CGAP: Consultative Group to Assist the Poor
Date (published): 07/12/2009
Date (accessed): 09/12/2009
Type of information: blog post
Language: English
On-line access: yes (HTML)
Abstract:
“Ecosystem” seems to be a big buzzword in the mobile money space. Many mobile network operators (MNOs) are extending their focus beyond what they consider to be the killer applications – storing and transferring money and cultivating strategies to offer financial services at scale.

The cornerstones of a viable network are trust and ubiquity, but this is no easy task. MNOs not only need to find the appropriate partners, they also need to make the ecosystem relevant to the daily lives of their users.