Title: What we can learn from farmers about ICT4D and trust
Author: Christian Kreutz
Source: crisscrossed
Date (published): 25/06/2010
Date (accessed): 27/06/2010
Type of information: blog post
Language: English
On-line access: yes (HTML)
Abstract:"
There is often that notion that once you have access to the Internet or to other information and communication technologies (ICT), the whole world of information lies rights at your feet, so you only need to pick the best of it. But in contrary, it can become incredibly time consuming to verify information and to make yourself a trusted source. In the field of ICT4D, this issue is particularly important. In many cases people do not have years of experience working with ICTs and have actually learnt them just the auto-didactic way – using the Internet for their own benefit. Let’s take the case of farmers in rural areas of Africa.

Farmers in developing countries
The other day I had an interesting conversation with a colleague, who has been working already for decades in the rural development and agriculture field around the world. We talked about the potentials for ICT in agriculture and in specific farmers. One of the major challenges is neither access nor literacy, but simply trust. Why should a farmer trust an information coming from somewhere as an SMS? Farmers make careful elaborations, before they change certain practices. Information from a website can help, but at the end of the day what counts is the advice of trusted colleagues. So, we have to realize that information through ICTs often have only a small impact.